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Mentions 7 in 24h
Last post 51.6K plays 1d ago · 4.05% ER
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Trailhead Gear Field Test Ended

May 30 – Jul 11, 2026 · Spent USD 2,480 of 3,000 · last swept 2 weeks ago

Field-test campaign for the trail-season gear drop: two hashtags, one brand mention, and a paid roster of four creators. Wrapped and totalled after the season.

  • #trailheadgear
  • #fieldtested
  • @trailhead.gear
Posts 15 live Organic pickup + tracked-account deliveries, deduped. Stories not counted. Updated 2 weeks ago
Total reach 411,540 live Σ followers of each unique creator, organic + roster. Upper bound: audiences overlap. Updated 2 weeks ago
Total engagement 43,955 live Σ visible likes + comments across pickup and deliveries. Updated 2 weeks ago
CPM USD 6.03 live Creator fees × 1000 / total reach. Needs recorded fees.
CPE USD 0.06 live Creator fees / total engagement. Needs recorded fees.

Tracked accounts

Creators you follow in this campaign. Expand a row for the posts and stories that credited it.

Accounts · 4

  • @summit.and.pine Summit & Pine Posted
    Posts 2 Reach 112,000 ER 13.66% CPM USD 8.93
    CPE vs fee USD 0.07 (avg 0.09)
    Posted
    • 10,400 likes · 520 comments · ▶ 96K Reel 1 month ago
    • 4,200 likes · 180 comments Feed 1 month ago
  • @backcountry.brew Backcountry Brew Posted
    Posts 1 Reach 33,000 ER 9.88% CPM USD 8.48
    CPE vs fee USD 0.09 (avg 0.09)
    Posted
    • 3,100 likes · 160 comments Carousel 1 month ago
  • @alpine.wanderer Alpine Wanderer Posted
    Posts 1 Reach 58,000 ER 8.31% CPM USD 8.62
    CPE vs fee USD 0.10 (avg 0.09)
    Posted
    • 4,600 likes · 220 comments Feed 1 month ago
  • @ridge.runner.co Ridge Runner Co Posted
    Posts 2 · 1 story Reach 74,000 ER 7.35% CPM USD 9.46
    CPE vs fee USD 0.13 (avg 0.09)
    Reposted in stories
    • Story delivery@if($post->story_link) · linked@endif Story Paid partnership 2 weeks ago
    • 5,200 likes · 240 comments Feed 1 month ago

Delivered

Posts and stories from your tracked accounts that credited this campaign.

  • @ridge.runner.co Story Paid partnership 2 weeks ago
  • @summit.and.pine 10,400 likes · 520 comments · ▶ 96K Paid partnership 1 month ago
  • @ridge.runner.co 5,200 likes · 240 comments 1 month ago
  • @alpine.wanderer 4,600 likes · 220 comments Paid partnership 1 month ago
  • @backcountry.brew 3,100 likes · 160 comments Paid partnership 1 month ago
  • @summit.and.pine 4,200 likes · 180 comments 1 month ago

Campaign pickup

Posts from anyone on Instagram using your tags or @mentions, organic reach beyond your tracked accounts.

Top performers

Top 5 posts by engagement rate

scan (visible likes + comments) / author followers. Hidden-likes posts count comments only. Accounts under 500 followers are excluded so micro-denominators can't top the ranking. Updated 2 weeks ago
  1. #1
    @trail.dust.co 9,400 followers
    12.89% ER
  2. #2
    @basecamp.diaries 12,800 followers
    12.33% ER
  3. #3
    @overland.oats 6,300 followers
    12.06% ER
  4. #4
    @coldpack.club 4,100 followers
    11.85% ER
  5. #5
    @switchback.stories 21,000 followers
    11.52% ER

UGC vault

All public posts using your hashtags or @mentions. 10 posts total.

live Hourly sweep, capped at 200 new posts per hashtag per run. Updated 2 weeks ago
Newest ER Likes Followers
  • @granite.grams 10.72% ER · 47,000 followers 4,800 likes · 240 comments
    + Track account
  • @switchback.stories 11.52% ER · 21,000 followers 2,300 likes · 120 comments
    + Track account
  • @basecamp.diaries 12.33% ER · 12,800 followers 1,500 likes · 78 comments · ▶ 52K
    + Track account
  • @trail.dust.co 12.89% ER · 9,400 followers 1,150 likes · 62 comments
    + Track account
  • @overland.oats 12.06% ER · 6,300 followers 720 likes · 40 comments
    + Track account
  • @coldpack.club 11.85% ER · 4,100 followers 460 likes · 26 comments
    + Track account
  • @summit.snacks 10.70% ER · 28,500 followers 2,900 likes · 150 comments
    + Track account
  • @foothill.film 10.97% ER · 3,300 followers 340 likes · 22 comments · ▶ 24K
    + Track account
  • @packlight.co 10.67% ER · 1,500 followers 150 likes · 10 comments
    + Track account
  • @ridgeline.reads 10.47% ER · 640 followers 62 likes · 5 comments
    + Track account