Pricing

Sample data tour

Honest pricing. No surprises.

Instagram analytics, competitor tracking and creator discovery in one subscription. No hidden fees, cancel anytime.

Pick a plan

Solo

$49 /month
Start 14-day free trial
- 1 Instagram account
- 3 tracked competitors
- Competitor content archive
- 50 creator audits per month
- 2 branded reports per month
- 90 days of data history
- Public Media Kit
Pro
Most popular

$299 /month
Start 14-day free trial
- Everything in Solo, plus:
- Link up to 5 Instagram accounts, each billed separately (20% off additional)
- 15 tracked competitors
- Competitor content archive
- Story tracking, checked 4 times a day
- 1,500 creator audits per month
- 15 branded reports per month
- 3 active campaigns
- Competitor snapshot reports
- CSV export of Saved lists
- Creator contact info and rate estimates
- White-label reports
- 180 days of data history
- Public Media Kit, no Hexrate badge
Agency

$499 /month
Start 14-day free trial
- Everything in Pro, plus:
- Link up to 5 Instagram accounts, each billed separately (20% off additional)
- 30 tracked competitors
- Competitor content archive
- Story tracking, checked hourly
- 3,000 creator audits per month
- Unlimited branded reports
- 10 active campaigns
- Competitor snapshot reports
- CSV export of Saved lists
- Creator contact info and rate estimates
- White-label reports
- 1 year of data history
- Public Media Kit, no Hexrate badge
Enterprise

Custom
Contact us
- Custom limits and pooled quotas
- Multiple brands and workspaces
- Full API access
- Dedicated support

All plans include the full dashboard: Pulse, Compete, Discover, Saved, Inbox, Reports, Media Kit, Pre-flight and the Instagram Downloader.

Subscriptions renew monthly until cancelled. Terms of Service and Refund Policy.

Compare every plan

Every plan includes the full dashboard. Plans differ in how much you track, how far back your history goes, and the client-facing tools on the higher tiers.

Features	Solo	Pro	Agency	Enterprise

Instagram accounts How many of your own Instagram accounts you can link. Each one carries its own subscription, and each additional account on the same or a lower tier is 20% off.	1	Up to 5	Up to 5	Custom
Competitors tracked daily Each one is snapshotted every day, so you get their trend and not just today's number.	3	15	30	Custom
Creator audits per month The deep check on a creator: profile health, engagement history, content mix and brand collabs.	50	1,500	3,000	Custom
Saved creators and saved posts Your shortlist and your inspiration vault. Saved posts are re-hosted, so they survive the creator deleting the original.	50 each	250 each	1,000 each	Custom
Client-ready reports per month One report is a branded document about your account, a competitor or a campaign, delivered as a PDF or a live link.	2	15	Unlimited	Custom
Campaigns running at once A campaign tracks one paid collaboration from brief to proof of delivery. Campaigns start on Pro.	Not included	3	10	Custom
Creators per campaign How many paid creators go on one campaign roster, each with their own fee and delivery status.	Not included	20	40	Custom
History kept How far back your tracked history goes. It sets how long a trend or a report can look back.	90 days	180 days	1 year	Custom

Daily follower tracking and pace to your next milestone A snapshot every day, so you read the shape of a month instead of one number, plus a projection of when you cross your next round figure at the current pace.	Included	Included	Included	Included
Reel-aware engagement rate Reel plays count, so a reel-heavy account is not scored as if it only posted photos.	Included	Included	Included	Included
Your best posts, ranked Ranked by how far each post beat your own typical post of that format, so a strong reel is not buried behind one viral photo.	Included	Included	Included	Included
Posting cadence and your best hour How often you post, split by day, plus the hour of the day your own audience actually responded.	Included	Included	Included	Included
Hashtag performance with saturation grading Your tags ranked by the engagement they brought, each graded for how crowded it is, so a winnable tag is easy to tell from a lottery.	Included	Included	Included	Included
Check a draft before you publish An engagement estimate for a post you have not sent yet, from your own history for that format and those hashtags.	Included	Included	Included	Included
Power likers The accounts that like most of what you publish, named, with their follower counts.	Included	Included	Included	Included
Mentions and tagged posts Every post that tagged you, with what its caption said about you.	Included	Included	Included	Included
A written daily brief and a short plan for the day The numbers turned into two or three things worth doing, rather than another chart to interpret.	Included	Included	Included	Included

Follower trajectory and leaderboard Every tracked account on one ranking, each with its daily follower line, so you see who is moving and who has stalled.	Included	Included	Included	Included
Head to head on every metric You against each competitor on followers, engagement, reel plays and posting pace, side by side.	Included	Included	Included	Included
Overtake projection Who passes whom, and roughly when, at the pace you are both moving.	Included	Included	Included	Included
What is working for them Their strongest posts and the formats carrying them.	Included	Included	Included	Included
Fastest growing in your set this week Whoever gained the most in the last seven days, called out at the top, so a competitor's good week does not slip past you.	Included	Included	Included	Included
Audience overlap How much of their engaged audience already engages with you, measured on the people liking both accounts.	Included	Included	Included	Included
Their posts and reels, archived Kept in your account even after they delete the original.	Included	Included	Included	Included
Their stories, archived Stories vanish in 24 hours. We capture a competitor's through the day so you can still see them next week.	Not included	4 times a day	Every hour	Every hour
Send a competitor report to a client The same competitor data as a branded document you can hand over, with your own account kept out of it.	Not included	Included	Included	Included

Search by niche, country, audience size and engagement Narrow the directory to the creators worth your attention, then open one to go deeper.	Included	Included	Included	Included
Profile health score A 0 to 100 score from checks on verification, reachability, recent activity and engagement. It tells you whether to look closer.	Included	Included	Included	Included
Creator country and audience countries Where the creator lives and where their followers are. Often two different answers, and the second is the one you are buying.	Included	Included	Included	Included
Content mix and recent posts The split between reels, carousels and photos, with their latest posts and what each one earned.	Included	Included	Included	Included
Brand collabs Accounts named in their recent captions, which is where a past brand partnership usually shows.	Included	Included	Included	Included
Similar creators The accounts Instagram places next to this one, the fastest way to turn a single good find into a shortlist.	Included	Included	Included	Included
Contact details and a suggested rate range Their published business contact, plus an estimated fee band for their size and niche, so a first offer is not a guess.	Not included	Included	Included	Included
Export your shortlist Take your saved creators out as a spreadsheet for a brief, a budget or a client.	Not included	Included	Included	Included

Collect every post using your campaign tags Any public post carrying your hashtag or mention, gathered automatically with its engagement, paid or organic.	Not included	Included	Included	Included
Creator roster with fees, cost per thousand and cost per engagement What you agreed to pay each creator against what their post actually returned, so cost per result is calculated rather than argued.	Not included	Included	Included	Included
Delivery tracking Whether each paid creator has actually posted, checked automatically.	Not included	4 times a day	Every hour	Every hour
A record if a paid post is deleted Confirmed across two checks before it counts, so one hiccup at Instagram never accuses a creator.	Not included	Included	Included	Included
Story deliverables captured Story posts are archived while they run, so a story deliverable can still be shown to the client after it expires.	Not included	Included	Included	Included

Reports as a PDF and as a live link Send a PDF, or a link your sponsor can open with no account and no login.	Included	Included	Included	Included
Password protect a shared link Put a password on a live report before it goes outside your team.	Included	Included	Included	Included
Public media kit at your own handle A public page with your live numbers that a sponsor can open with no account and no login.	Included	Included	Included	Included
Reports without the Hexrate mark Your logo and colour go on every report. This takes the Hexrate mark off as well, so what reaches the client reads as your work.	Not included	Included	Included	Included
Media kit without the Hexrate badge The same for your public media kit page: your brand only.	Not included	Included	Included	Included

Chat and support tickets Live chat inside the dashboard, plus a ticket to a human when a question needs more than a quick answer.	Included	Included	Included	Included
A named contact and custom limits Enterprise accounts get a person who knows the account, and limits set to fit rather than the numbers in this table.	Not included	Not included	Not included	Included

What you are paying for

One subscription per Instagram account: Each account you connect carries its own plan. Pro and Agency link up to five, billed separately, with a discount on every account after the first.
Daily snapshots, kept: Hexrate captures your followers, your posts and every competitor you track once a day and keeps the history: 90 days on Solo, 180 on Pro, a year on Agency. That history is what the trends on this tour are drawn from.
Every number says where it came from: Each metric carries a method tag: a live scan, a daily snapshot, or your own tracked history. Reports carry those tags too, and close with a note on how each section was scoped. You always know what you are looking at.
Cancel from the dashboard: Billing lives in your account settings. Cancel there and the subscription stops at the end of the period you have already paid for.