Grow on Instagram with science, not guesswork
Hexrate covers the full cycle of Instagram marketing: honest analytics computed from real likers and followers, competitor intelligence, creator discovery and campaigns, client-ready reports — and AI-powered audience targeting. One platform. One network, done properly.
The full cycle of Instagram marketing, in one place
Analyze, out-position competitors, find creators, run campaigns, report results, and reach the right audience — modules that share one data spine of real accounts, posts, likers and followers.
Pulse · your home base
Start every day knowing exactly what to do
Pulse turns your account data into a morning briefing: what to answer, what to post, what changed overnight — and the one post that broke your pattern, with the reason why. No dashboards to dig through; the analysis comes to you.
Compete · competitor intelligence
See exactly where you stand — and when you’ll overtake
Track up to five competitors the way strategy frameworks recommend. Hexrate benchmarks you head-to-head, projects when you’ll pass them, and shows the exact share of audience you both reach — computed from real likers, not demographic guesses.
Discover · creator search
Find creators by evidence, not vibes
Search a niche-mapped creator directory through four lenses — Competitors, Partners, Lookalikes and full search. Audit any profile before you engage: follower quality from a real sample, a suggested collaboration rate benchmarked to their niche and tier, and profile health at a glance.
AI Targeting · reach the right people
Put your content in front of the right audience
Describe who your people are — accounts like yours and the hashtags they engage with — and Hexrate’s AI optimizes your targeting so your content reaches audiences most likely to care. Every result shows up in Pulse, measured by the same honest metrics as everything else.
Campaigns · creator collaborations
From outreach to results — without the spreadsheet
Run hashtag and mention campaigns with creators on a pipeline that advances itself: Hexrate detects posts and story reposts automatically, collects every piece of UGC into one vault, and computes reach, engagement, CPM and CPE from what was actually published. Mentions land in a unified Inbox so nothing goes unanswered.
Proof you can send to any client or brand
Turn data into deliverables in two clicks. Agencies send white-label PDF or live-link reports — your logo, your brand color, password and expiry included. Creators share a public media kit at hexrate.io/@username that is always current, with a suggested rate that defends itself.
AI tools · try the science first
Test our math on any public profile
Check any public profile: an engagement calculator, a follower-ratio check, a hashtag & mention extractor, and a full AI profile audit with strengths, weaknesses and improvement points. Plus Pre-flight: an honest likes forecast for your next post, before you publish.
From sign-up to insights in minutes
No onboarding calls, no demo bookings, no waiting for an analyst. Hexrate is self-serve end to end.
Connect your Instagram
Sign up and add your account. Pricing is public and checkout is self-serve — you’re in before a legacy suite would have scheduled your first call.
Get your honest baseline
Hexrate computes your numbers from real data: engagement, follower quality, posting cadence, anomalies — each with the math shown next to it.
Follow the plan
Open Pulse each morning for Today’s Plan, watch competitors in Compete, run campaigns — and see every result measured honestly.
Data other platforms structurally can’t show you
Most tools are built on Instagram’s official API — which hides who actually likes and follows. Hexrate’s data pipeline sees real audience identities, and that unlocks a different class of analytics.
Power Likers
Your top repeat superfans across recent posts, by name — the people your next launch should start with.
Audience Overlap
The exact percentage of audience you share with any competitor, computed from real likers on both sides.
Follower Quality
A 0–100 score from a real follower sample: bots, empty accounts and ghosts — counted, not estimated.
Suggested Rate
A defensible price per post, benchmarked against real creators in your niche and follower tier.
Pre-flight
An honest likes forecast for a post before you publish it — from your history, your hashtags, your caption.
Anomaly detection
The post that broke your pattern, and the reason: format, posting hour, caption length or hashtags.
We show our math. All of it.
Every score in Hexrate comes from a documented model over real, sampled data. When a sample is too small to be reliable, we tell you — instead of making something up.
Medians, not averages
One viral post shouldn’t rewrite your baseline. Anomalies and benchmarks are judged against your own median performance — Reels against median plays, posts against median likes.
Real samples, not estimates
Follower quality is measured on an actual sample of followers. Audience overlap is a Jaccard intersection of real likers — not a demographic lookalike guess.
Ranges, not point guesses
Pre-flight predicts your next post as an honest low–median–high band derived from your own posting history, caption length and hashtag performance.
Thresholds before conclusions
Every model has a minimum sample size. Below it, Hexrate shows “unavailable” rather than noise. A projection is labeled a projection — never sold as a forecast.
One platform, four ways to win
Grow, understand, get paid
Influencers, content makers, experts and artists: learn what actually works from your own data, reach the right audience, and pitch brands with a live media kit and a rate card you can defend.
Hexrate for creators →Pick creators on evidence
D2C, e-commerce and local businesses: vet creators by real follower quality, check audience overlap before paying for the same audience twice, and track campaigns down to CPM and CPE.
Hexrate for brands →Report numbers clients trust
Advertising, SMM and PR teams, and freelance marketers: run every client’s Instagram from one dashboard and send white-label reports where every metric comes with its math.
Hexrate for agencies →Manage a roster that sells itself
Media kits, suggested rates, campaign deals and earned-mentions proof for every creator on your roster — always current, always defensible in front of a brand.
Hexrate for talent managers →Built different from legacy influencer suites
Hexrate
- End-to-end Instagram marketing — analytics, competitors, creators, campaigns and reports in one
- Instagram only — full depth on one platform, not five networks at 20%
- Transparent self-serve pricing; start today, cancel anytime
- Metrics computed from real likers and followers, every model documented
- Live demo of the real product, no sales call required
Legacy suites
- Influencer campaigns only — your own account’s performance is an afterthought
- Multi-network breadth, shallow Instagram data
- “Custom pricing” hidden behind a sales call, contracts from $3,000+/year
- Black-box scores you can’t verify or explain to a client
- Product tour gated behind demo bookings
Loved by people who check the numbers
Chief Marketing Officer
Running influencer marketing campaigns as a small startup can be overwhelming – especially when managing everything manually. For us, automating influencer discovery and analysis with Hexrate marketing platform was a game changer. Instead of spending hours evaluating profiles, we quickly identified relevant influencers, checked audience authenticity, and tracked key metrics like engagement rates.
Influencer
If you’re a foodie looking to find new contracts and brands interested in influencer marketing, Hexrate is a must-have tool. Thanks to their innovative technology, I have doubled my collaborations in just a few weeks. It’s been a great way to connect with businesses and expand my reach!
Beauty Shop
The best investment I’ve made for my Instagram! Hexrate’s analytics and insights features help us stay ahead in the competitive digital space. Recommend this tool for all brands trying to grow their online presence!
Marketing Agency CEO
With Hexrate, we can finally track all client profile metrics and conduct truly important research for every brand we work with — from competitor and content analysis to fully branded reports on every metric. Just WOW!!!!
Transparent pricing. No “let’s talk.”
Three plans — Standard, Premier and Scale — listed in full, monthly or yearly. Every analytics feature on every plan. Start in minutes, cancel anytime.
Questions, answered honestly
Scope and honesty. Legacy suites cover influencer campaigns across five networks; Hexrate covers the full cycle of Instagram marketing — your own account’s analytics, competitor intelligence, creator discovery, campaigns, reports and audience targeting — on one platform. And because our data pipeline sees real likers and followers, we show things API-based tools structurally can’t: Power Likers, Audience Overlap, Follower Quality.
You describe your ideal audience — accounts similar to yours and the hashtags they engage with — and Hexrate’s AI optimizes your targeting so your content reaches the people most likely to care about it. Results are measured by the same honest metrics as everything else in Hexrate: you always see your real numbers in Pulse.
As accurate as the data allows — and we tell you when it doesn’t. Scores are computed from real samples with minimum thresholds; where the sample is too small, Hexrate shows “unavailable” instead of a guess. Projections are labeled as projections.
No. Pricing is public, checkout is self-serve, and there’s a live demo of the actual product you can explore right now. You can be looking at your own data within minutes of signing up.
Instagram — and only Instagram, by design. Depth beats breadth: one platform done scientifically instead of five done superficially.
Yes. Track each client’s account and competitors, run creator campaigns, and deliver white-label PDF or live-link reports with your logo and brand color — every number backed by visible methodology.
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