How To Change Background Color on Instagram Story (Step-By-Step Guide)

If you’ve ever wondered how to change background color on Instagram Story, you’re not alone. A strong Insta Story aesthetic can instantly elevate your brand, boost engagement, and help your content stand out in a crowded feed. Whether you’re a creator or casual user, knowing how to change background color on IG Story gives you more control over your visual identity.

This guide breaks down the easiest ways to switch up your Instagram Story background, how to use solid colors, how to change the background when sharing posts, and how to maintain a cohesive aesthetic that supports your brand.

Why Your Instagram Story Background Matters

Your Stories play a huge role in showcasing your personality, values, and visual style. They’re not just temporary posts – they’re part of your brand identity.

A well-curated Story:

1. Strengthens your overall aesthetic
2. Makes your content instantly recognizable
3. Helps you stand out from other creators
4. Encourages more views and engagement

If you want deeper insights into what drives growth, check out:

1. Instagram Growth Strategy 2025
2. How to Increase Instagram Reach
3. Top Analytics Tools for Growth

Your background colour Insta Story choices should support your vibe – playful pastels, elegant muted tones, high-energy brights, or minimalist neutrals. Consistency builds recognition, and recognition builds trust.

How To Change Background Color on Instagram Story (Fast Method)

Instagram automatically selects a background color based on your image, but you can manually change it – and it only takes a few seconds.

How to change background on Instagram Story (Quick Steps):

1. Open Instagram – upload a photo or video to your Story (but don’t post yet).
2. Tap the … icon.
3. Select Draw.
4. At the top, choose the first pen tool (solid pen).
5. At the bottom, choose any color you want.
6. Tap and hold anywhere on the screen.

Your background will instantly fill with a solid color you selected. This trick is perfect when you’re trying to match your brand colors or create a more polished aesthetic.

How To Change the Background Color on IG Story When Sharing a Post

When you share a feed post to your Story, Instagram adds a default gradient background. But you can change that, too – even when you’re reposting content from others or resharing your own posts.

How to change background color Instagram Story on a repost:

1. Share the post to your Story.
2. Tap Draw.
3. At the top, select the third marker tool (wide-tip marker).
4. Pick your preferred color.
5. Hold your finger on the screen.

This creates a translucent overlay, giving your repost a stylish, unified look without covering the original image. If you want the repost to perform better, explore: Instagram Tag Search (Best Hashtags).

Using Solid Color Backgrounds for IG Stories

Sometimes your Story is meant to highlight text, announce something, or share a message – not necessarily a photo. That’s when a solid color background works perfectly.

Why creators use solid backgrounds:

1. Perfect for announcements
2. Great for Q&As
3. Ideal for product launches
4. Clean look for quick updates
5. Easy way to reinforce brand colors

This technique also works when you want the background color to support your message rather than distract from it.

Use Instagram Story Templates For a Consistent Aesthetic

If you want flawless Stories every single time, templates are your secret weapon.

Templates help you:

1. Create on-brand Stories quickly
2. Maintain consistent design
3. Add text, photos, or videos easily
4. Save hours of editing time

You don’t need expensive design tools – apps like Canva, Unfold, or Mojo offer customizable templates you can reuse for:

1. Giveaways
2. Announcements
3. Reposts
4. Daily updates

And if you want to boost Story views, check: How to Increase Instagram Story Views.

Improving Your Instagram Aesthetic Goes Beyond Story Colors

Your IG Story colors are just one part of building an unforgettable brand. Profile photos, Highlights, Reels covers, fonts, filters – all of these shape how users perceive you within seconds.

Strong aesthetics increases:

1. Follower retention
2. Brand credibility
3. Story engagement
4. Organic growth

Understanding how users interact with your content is essential. Learn how to track it here: Instagram Insights Guide.

Ready to Upgrade Your IG Aesthetic AND Grow Faster? Use Hexrate.

Hexrate isn’t just about growth – it’s about ethical, sustainable, real-user growth that supports your brand identity. While you perfect your Stories, Hexrate helps you attract the right audience who actually cares about your content.

Hexrate gives you:

1. AI-powered targeting
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Start growing smarter with Hexrate: Best Instagram Growth Service!