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The platform

The full cycle of Instagram marketing, in one place

Analyze your account, out-position competitors, find creators, run campaigns, report results, and reach the right audience — modules that share one data spine of real accounts, posts, likers and followers.

Modules

Everything Instagram, in one dashboard

Each module links to its full page — dive as deep as you want.

Compete

See where you stand and when you’ll overtake.

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Discover

Find creators by evidence, not vibes.

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AI Targeting

Reach the audience most likely to care.

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Campaigns

Run creator campaigns without the spreadsheet.

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Reports & Media Kit

Proof you can send to any client or brand.

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Free AI Tools

Test our math on any public profile — free.

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The scientific approach

We show our math. All of it.

Every score in Hexrate comes from a documented model over real, sampled data. When a sample is too small to be reliable, we tell you — instead of making something up.

median, not mean

Medians, not averages

One viral post shouldn’t rewrite your baseline — Reels are judged on median plays, posts on median likes.

J(A,B) = |A∩B| / |A∪B|

Real samples, not estimates

Follower quality and audience overlap come from actual likers, not demographic guesses.

low · median · high

Ranges, not point guesses

Predictions come as honest bands derived from your own history, never a single magic number.

n ≥ threshold, else “unavailable”

Thresholds before conclusions

Below a minimum sample, Hexrate shows “unavailable” rather than noise. A projection is labeled a projection.

Start growing the scientific way

Connect your Instagram account and get your first honest read in minutes.

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