Hexrate vs Modash

Instagram-first analytics at a fraction of Modash’s entry price

Modash is a multi-platform influencer marketing and outreach platform covering Instagram, TikTok and YouTube, with self-serve plans from $299 a month (or $199 a month billed yearly) for brand teams doing creator outreach and gifting. Hexrate focuses on Instagram alone: your own account analytics, competitor tracking, creator vetting, campaigns and client reports in one tool, with self-serve plans starting at $49/month.

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Hexrate vs Modash, at a glance

Hexrate

Instagram-only, built for deep account and competitor analytics rather than broad multi-platform reach
Audit any public Instagram profile on demand, not limited to who’s already indexed in a pre-built database
Own-account analytics computed from real likers and followers, not API-estimated numbers
Competitor tracking (5 to 50, depending on plan) with direct comparison and overtake projections
Hashtag/mention campaigns and a UGC vault (Pro and Agency), branded reports and a public Media Kit in the same tool
Self-serve plans from $49/month with a 14-day free trial, no sales call

Modash

380M+ creator database spanning Instagram, TikTok and YouTube profiles with 1K+ followers
AI-powered and image-based creator search across all three platforms
Audience demographics and fake-follower/audience-quality checks on profiles you open
Built-in outreach, gifting/promo-code tracking, and campaign performance dashboards
Self-serve Essentials and Performance plans with a 14-day free trial, no credit card required
Enterprise plan adds API access, SSO and dedicated support via a sales conversation

Why teams switch

From modash friction to self-serve clarity

Multi-platform outreach tools are often priced for brand marketing teams, putting them out of reach for solo creators or small agencies that just need analytics and vetting.

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Hexrate’s Solo plan starts at $49/month with no sales call. You get your own account analytics, 5 tracked competitors and 100 creator audits out of the gate. Solo: $49/mo

Some tools cap how many creator profiles you can open per month, and once you hit the limit, vetting stalls until the next billing cycle.

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Hexrate includes 100 to 3,000 creator audits a month depending on plan, on any public Instagram profile, not just ones in a pre-built database. Discover

Tracking rival brands or creators is often bundled into higher-priced tiers or treated as a separate add-on.

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Every Hexrate plan includes direct competitor tracking with overtake projections, from 5 competitors on Solo up to 50 on Agency. Compete

Client reporting can mean exporting raw data and building slides by hand, or paying extra for a white-label option.

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Hexrate generates branded PDF/live-link reports from the Solo plan up (white-label from Pro) and a public Media Kit at dashboard.hexrate.io/@username. Reports & Media Kit

Running hashtag or mention-based creator campaigns often needs a separate tool or a higher-priced tier.

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Hexrate’s Campaigns module auto-detects hashtag/mention posts, builds a UGC vault, and calculates reach/CPM/CPE from real data starting on Pro. Campaigns

Feature comparison

Hexrate vs Modash

Hexrate

Modash

Starting price

$49/mo

$299/mo ($199/mo yearly)

Self-serve, no sales call

Free trial

14 days

Platform coverage

Instagram, in depth

Instagram, TikTok, YouTube

Your own account analytics

Competitor tracking with overtake projections

Audience-quality / fake-follower scoring

Profile health score

Creator discovery database

Niche-mapped search

380M+ creators

Campaign / outreach management

White-label client reports

Pro and Agency

Hexrate Pro and Agency

Modash

Public creator Media Kit

Hexrate

Modash

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FAQ

Common questions about switching from Modash

Not entirely. Modash is a broader influencer marketing and outreach platform covering Instagram, TikTok and YouTube, with creator discovery, email outreach, gifting and campaign payments built in. Hexrate is Instagram-only and doesn’t handle outreach or payouts; it’s built for account analytics, competitor tracking, creator vetting and reporting on Instagram specifically, at a lower price point. If multi-platform outreach and payments in one tool is what you need, Modash covers more ground; if Instagram is your main channel and you want analytics, competitor tracking and reports without outreach overhead, Hexrate fits better.

Partly. Every creator audit gets a profile health score (0 to 100, from checks on verification, reachability, recent activity and engagement) plus engagement history and audience countries, and it works on any public Instagram profile you point it at. Hexrate does not publish a fake-follower percentage; Modash offers fake-follower checks on the profiles you open.

No. Every Hexrate plan, including Agency, is self-serve with a 14-day trial, as are Modash’s Essentials and Performance tiers. Only Hexrate’s Enterprise plan (custom limits, multiple workspaces) involves a sales conversation, which mirrors how Modash gates its own Enterprise plan.

Yes. If multi-platform coverage is core to your workflow, moving to Hexrate means giving that up: Hexrate only covers Instagram. What you gain is Instagram-specific depth: real-engagement-based own-account analytics, competitor overtake projections and campaign tracking, at a self-serve price starting well below Modash’s entry tier.

Our Enterprise plan adds custom limits and pooled quotas, multiple brands and workspaces, and dedicated support. Contact us to scope it.