Hexrate vs Modash

Instagram-first analytics at a fraction of Modash’s entry price

Modash is a multi-platform influencer marketing and outreach platform covering Instagram, TikTok and YouTube, with self-serve plans starting around $299–399/month for brand teams doing creator outreach and gifting. Hexrate focuses on Instagram alone — your own account analytics, competitor tracking, creator vetting, campaigns and client reports in one tool, with self-serve plans starting at $49/month.

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Hexrate vs Modash, at a glance

Hexrate

Instagram-only, built for deep account and competitor analytics rather than broad multi-platform reach
Audit any public Instagram profile on demand — not limited to who’s already indexed in a pre-built database
Own-account analytics computed from real likers and followers, not API-estimated numbers
Competitor tracking (up to 30, plan-dependent) with direct comparison and overtake projections
Hashtag/mention campaigns, a UGC vault, and white-label reports plus a public Media Kit in the same tool
Self-serve plans from $49/month with a 14-day free trial, no sales call

Modash

380M+ creator database spanning Instagram, TikTok and YouTube profiles with 1K+ followers
AI-powered and image-based creator search across all three platforms
Audience demographics and fake-follower/audience-quality checks on profiles you open
Built-in outreach, gifting/promo-code tracking, and campaign performance dashboards
Self-serve Essentials and Performance plans with a 14-day free trial, no credit card required
Enterprise plan adds API access, SSO and dedicated support via a sales conversation

Why teams switch

From modash friction to self-serve clarity

Multi-platform outreach tools are often priced for brand marketing teams, putting them out of reach for solo creators or small agencies that just need analytics and vetting.

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Hexrate’s Solo plan starts at $49/month with no sales call — you get your own account analytics, 3 tracked competitors and 50 creator audits out of the gate. Solo — $49/mo

Some tools cap how many creator profiles you can open per month, and once you hit the limit, vetting stalls until the next billing cycle.

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Hexrate lets you audit any public Instagram profile on demand — not just ones sitting in a pre-built database — with follower-quality and profile-health scoring on every audit. Discover

Tracking rival brands or creators is often bundled into higher-priced tiers or treated as a separate add-on.

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✓

Every Hexrate plan includes direct competitor tracking with overtake projections, from 3 competitors on Solo up to 30 on Agency. Compete

Client reporting can mean exporting raw data and building slides by hand, or paying extra for a white-label option.

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Hexrate generates white-label PDF/live-link reports and a public Media Kit at hexrate.io/@username, included from the Solo plan up. Reports & Media Kit

Running hashtag or mention-based creator campaigns often needs a separate tool or a higher-priced tier.

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Hexrate’s Campaigns module auto-detects hashtag/mention posts, builds a UGC vault, and calculates reach/CPM/CPE from real data starting on Pro. Campaigns

Feature comparison

Hexrate vs Modash

Hexrate

Modash

Starting price

$49/mo

$299/mo (annual)

Self-serve — no sales call

Free trial

14 days

Platform coverage

Instagram, in depth

Instagram, TikTok, YouTube

Your own account analytics

Competitor tracking with overtake projections

Audience-quality / fake-follower scoring

Creator discovery database

Niche-mapped search

380M+ creators

Campaign / outreach management

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FAQ

Common questions about switching from Modash

Not entirely. Modash is a broader influencer marketing and outreach platform covering Instagram, TikTok and YouTube, with creator discovery, email outreach, gifting and campaign payments built in. Hexrate is Instagram-only and doesn’t handle outreach or payouts — it’s built for account analytics, competitor tracking, creator vetting and reporting on Instagram specifically, at a lower price point. If multi-platform outreach and payments in one tool is what you need, Modash covers more ground; if Instagram is your main channel and you want analytics, competitor tracking and reports without outreach overhead, Hexrate fits better.

Yes. Every creator audit includes follower-quality and profile-health scoring, and it works on any public Instagram profile you point it at, not just ones already indexed in a database.

No. Every Hexrate plan, including Agency, is self-serve with a 14-day free trial — the same as Modash’s Essentials and Performance tiers. Only Hexrate’s Enterprise plan (custom limits, multiple workspaces, full API access) involves a sales conversation, which mirrors how Modash also gates its own Enterprise plan behind a sales call.

Yes. If multi-platform coverage is core to your workflow, moving to Hexrate means giving that up — Hexrate only covers Instagram. What you gain is Instagram-specific depth: real-engagement-based own-account analytics, competitor overtake projections and campaign tracking, at a self-serve price starting well below Modash’s entry tier.

Our Enterprise plan adds custom limits, multiple brands and workspaces, full API access, and dedicated support — contact us to scope it.