Platform · Pulse

Your account, turned into a daily plan

Pulse is your home base in Hexrate. Every morning it reads your latest data and tells you what changed, what to answer, and what to post next — so you act on facts instead of scrolling your own feed guessing.

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Today’s Plan

Open the app to a to-do list, not a blank dashboard

Pulse surfaces up to four things worth your attention right now — unanswered mentions, a posting-cadence slip before it dents your reach, high-engagement comments worth a reply, and competitor data that’s gone stale. When there’s nothing meaningful to act on, the card hides itself instead of inventing busywork.

Anomaly detection

The one post that broke your pattern — and why

Pulse finds the post that deviated most from your own median and explains the likely reason — media type, posting hour, caption length or hashtags — so you can repeat what worked instead of guessing. Reels are judged on median plays, not likes, and the card only appears once you have enough posts for the read to be meaningful.

Power Likers

Meet your superfans — by name

Hexrate samples who actually likes your recent posts and surfaces the people who show up again and again — the ones to seed your next launch or collab with. It’s built from real liker identities, data Instagram’s official API hides, so tools built on it structurally can’t show you this.

Also in Pulse

Everything about your account, in one glance

AI brief

A short daily summary of what your numbers mean, refreshed every day.

Follower milestone

An honest projection of when you’ll hit your next round number — labeled a projection, never a promise.

Posting cadence

Whether you’re keeping the rhythm that grows accounts like yours.

Engagement metrics

Engagement rate and averages, computed from real interactions.

Mentions summary

Who’s tagging and talking about you, classified and counted.

Numbers you can trust and explain

Pulse never shows a figure it can’t back up. Every card is a documented model over your real data.

median, not mean

Judged against your own median

One viral post won’t distort your baseline — anomalies and benchmarks use medians, and reels are measured on plays.

real likers

Power Likers from real identities

Sampled from who actually liked your posts — not a demographic guess, and not available through Instagram’s official API.

n ≥ threshold

Silent when the sample is small

Below a minimum number of posts, a card stays quiet instead of showing noise.

projection ≠ forecast

Projections are labeled as such

The milestone estimate is a straight-line projection from your recent trend — clearly marked, never sold as certainty.

How it works

From connect to your first plan in minutes

Connect your Instagram

Pulse builds your baseline

Hexrate reads your posts, likers and followers and computes your medians and trends.

Open it every morning

Act on Today’s Plan, learn from anomalies, and watch your milestone get closer.

Who Pulse is for

Built for anyone who runs an account

Creators

Grow with intent

Turn daily guesswork into a plan and learn exactly what your audience responds to.

Hexrate for creators →

Brands

Stay on top of your own channel

Know what’s working on your account without living inside the app all day.

Hexrate for brands →

Agencies

One glance per client

Open each client’s Pulse for an instant read on what needs attention today.

Hexrate for agencies →

FAQ

Pulse, answered

Pulse is your home screen in Hexrate — a daily briefing that turns your account’s data into concrete actions: what changed, what to answer, what to post, and the one post that broke your pattern.

It scans for unanswered mentions, posting-cadence slips, high-engagement comments and stale competitor data, then shows up to four items. If there’s nothing meaningful to act on, the card hides itself rather than filling space.

They’re your repeat superfans, sampled from who actually likes your posts. Most analytics tools are built on Instagram’s official API, which exposes zero liker identities — so they structurally can’t produce this. Hexrate’s data pipeline can.

No. It’s a straight-line projection from your recent trend, clearly labeled as a projection. Hexrate never sells a projection as a forecast.

Pulse serves your latest computed snapshot instantly and refreshes it in the background, so the page is always fast and the numbers stay current.