Platform · Compete

Know exactly where you stand, and when you’ll overtake

Compete tracks your competitors every day: 5 on Solo, 15 on Pro and 50 on Agency. See how you stack up head to head, when you will pass them, and which of their posts and formats are working, all from daily snapshots.

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Head-to-head

You vs. every rival, on one scoreboard

A live leaderboard and head-to-head matrix rank you against each competitor on followers, engagement and growth, plus a benchmark against your niche average, so you know whether “good” is actually good.

Overtake projection

The date you pass them, or they pass you

Compete extrapolates the last week’s trend into an honest projection of when the gap closes, shown in one of five clearly-labeled states. It’s marked as a projection, never sold as a forecast.

What is working for them

Their best posts, and the formats behind them

See each competitor’s strongest posts and the formats carrying them, and who in your set gained the most this week, so a rival’s good week does not slip past you.

Also in Compete

Outmaneuver, backed by data

Leaderboard

All your tracked rivals ranked, with a 7-day delta on each.

Content Gap

The formats and hashtags a rival wins with that you don’t use yet.

Niche Pulse

Who in your set grew fastest this week: the top movers.

Niche benchmark

Your engagement against the average for your niche.

Up to 50 rivals

5 on Solo, 15 on Pro and 50 on Agency, shared by the accounts on your plan.

Snapshot history

Every metric read from stored snapshots, not live scrapes.

The science behind Compete

Comparisons you can defend

Every number in Compete comes from stored snapshots and documented math. No live guesses, no black boxes.

daily snapshots

Trends, not one-off numbers

Every tracked competitor is read once a day and stored, so you compare their trend with yours instead of a single number.

linear trend, labeled

Projection, not prophecy

Overtake dates extrapolate the recent trend and say so plainly, in five honest states.

median benchmarks

Judged on medians

Engagement is compared on medians, so one viral post doesn’t distort the ranking.

5 / 15 / 50

Sized to your plan

Every tracked rival is snapshotted daily, so you compare trends, not one-off numbers.

How it works

Add a rival, get the read in minutes

Add your competitors

Paste their handles. No approvals needed.

Hexrate snapshots them

We read followers, posts and engagement into a comparable baseline.

Watch the scoreboard

Track leads, gaps and overtake dates as they move.

Who Compete is for

For anyone playing to win a niche

Creators

Know where you stand

See who’s ahead, why, and what to do to pass them.

Hexrate for creators →

Brands

Benchmark your category

Know exactly where your channel sits against competitors.

Hexrate for brands →

Agencies

Prove the strategy

Show clients the competitive picture with numbers they can trust.

Hexrate for agencies →

FAQ

Compete, answered

5 on Solo, 15 on Pro and 50 on Agency. The limit is shared by all the Instagram accounts on your subscription.

Their daily follower line and place on your leaderboard, how they compare with you on followers, engagement, reel plays and posting pace, their strongest posts and formats, and when one of you is on course to pass the other.

No. It extrapolates the recent trend and is labeled as a projection in one of five honest states, never sold as a guaranteed forecast.

From periodic snapshots stored by Hexrate, so head-to-head reads are instant and don’t hammer live endpoints.