Know exactly where you stand — and when you’ll overtake
Compete tracks up to five rivals the way strategy frameworks actually recommend. See how you stack up head-to-head, when you’ll pass them, and the exact audience you share — all from real data, not demographic guesses.
You vs. every rival, on one scoreboard
A live leaderboard and head-to-head matrix rank you against each competitor on followers, engagement and growth — plus a benchmark against your niche average, so you know whether “good” is actually good.
The date you pass them — or they pass you
Compete extrapolates the last week’s trend into an honest projection of when the gap closes, shown in one of five clearly-labeled states. It’s marked as a projection, never sold as a forecast.
The exact audience you both reach
See the real percentage of audience you share with any competitor, computed as a Jaccard intersection of actual likers on both sides — a number tools built on Hexrate physically cannot produce.
Outmaneuver, backed by data
Leaderboard
All your tracked rivals ranked, with a 7-day delta on each.
Content Gap
The formats and hashtags a rival wins with that you don’t use yet.
Niche Pulse
Who in your set grew fastest this week — the top movers.
Niche benchmark
Your engagement against the average for your niche.
Up to 5 rivals
Focused on the handful that actually matter, by design.
Snapshot history
Every metric read from stored snapshots, not live scrapes.
Comparisons you can defend
Every number in Compete comes from stored snapshots and documented math — no live guesses, no black boxes.
Overlap from real likers
Audience overlap is a set intersection of people who actually liked posts — not a lookalike estimate.
Projection, not prophecy
Overtake dates extrapolate the recent trend and say so plainly, in five honest states.
Judged on medians
Engagement is compared on medians, so one viral post doesn’t distort the ranking.
Focus over noise
Strategy frameworks track 3–5 rivals; Compete caps at five on purpose.
Add a rival, get the read in minutes
Add up to five competitors
Paste their handles — no approvals needed.
Hexrate snapshots them
We read followers, posts and engagement into a comparable baseline.
Watch the scoreboard
Track leads, gaps and overtake dates as they move.
For anyone playing to win a niche
Outgrow your peers
See who’s ahead, why, and what to do to pass them.
Hexrate for creators →Benchmark your category
Know exactly where your channel sits against competitors.
Hexrate for brands →Prove the strategy
Show clients the competitive picture with numbers they can trust.
Hexrate for agencies →Compete, answered
Up to five per account. That’s deliberate — strategy frameworks focus on the 3–5 rivals that actually matter, and it keeps the picture sharp instead of noisy.
It’s the share of audience you and a competitor both reach, computed as a Jaccard intersection of people who actually liked recent posts on both sides. Tools built on Instagram’s official API can’t see liker identities, so they can’t produce this.
No. It extrapolates the recent trend and is labeled as a projection in one of five honest states — never sold as a guaranteed forecast.
From periodic snapshots stored by Hexrate, so head-to-head reads are instant and don’t hammer live endpoints.
See where you really stand
Add your competitors and get your first head-to-head read in minutes.
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