Hexrate vs Heepsy

Deep Instagram analytics without the multi-platform credit caps

Heepsy is a multi-platform influencer discovery database covering Instagram, TikTok, and YouTube, with monthly caps on search results, profile reports, and outreach emails on plans from $89 to $369 a month. Hexrate takes a different approach: an Instagram-only platform starting at $49/month that combines your own-account analytics, competitor tracking, on-demand creator audits, campaigns, and client reporting in one self-serve tool.

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Hexrate vs Heepsy, at a glance

Hexrate

Instagram-only, so every feature — audits, competitor tracking, campaigns, reports — is built around one platform’s data
Audit any public Instagram profile on demand, not just creators already indexed in a database
Own-account analytics computed from real likers and followers, not API-estimated numbers
Competitor tracking with direct comparison and overtake projections, up to 30 competitors on the Agency plan
White-label PDF/live-link client reports and a public Media Kit page at hexrate.io/@username
Self-serve plans from $49/month with a 14-day free trial on every tier, no sales call

Heepsy

Searches a database Heepsy reports at over 50 million creator profiles across Instagram, TikTok, and YouTube
Four search modes: AI-based intent search, keyword/text match, lookalike search, and direct handle lookup
Deep Audience Analytics with fake-follower/bot detection and audience demographics on Plus and Advanced plans
Built-in bulk outreach emailing and contact exports for reaching creators directly from the platform
Shopify/e-commerce integration with affiliate sales tracking on the Advanced plan
A free, time-unlimited preview plan to browse profiles before subscribing, no credit card required

Why teams switch

From heepsy friction to self-serve clarity

You want to check any Instagram creator’s audience quality before reaching out, but most discovery tools only let you look up profiles that happen to already be indexed in their database.

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✓

Hexrate lets you audit any public Instagram profile on demand, with follower-quality and profile-health scoring — not limited to who’s pre-loaded in a directory. Discover

Multi-platform search tools spread monthly credits across Instagram, TikTok, and YouTube, so usage caps on results and outreach emails apply platform-wide.

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✓

Hexrate puts everything — audits, competitor tracking, and campaign tools — behind a single Instagram-focused plan, so your usage isn’t split across platforms you may not need. Compete

Agencies need to prove real audience engagement to clients, not just follower counts pulled from an API.

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✓

Hexrate computes metrics from real likers and followers, then packages them into white-label PDF or live-link reports and a public Media Kit page. Reports & Media Kit

Running influencer campaigns usually means manually tracking who posted what, and when, across a spreadsheet.

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✓

Hexrate auto-detects hashtag and mention posts, collects them in a UGC vault, and calculates reach, CPM, and CPE from real data. Campaigns

Getting started with creator analytics software often means an $89-plus monthly entry price, or a lower advertised rate that only applies with annual billing.

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✓

Hexrate’s Solo plan is $49/month, billed monthly, with a 14-day free trial and no sales call. Solo plan — $49/mo

Feature comparison

Hexrate vs Heepsy

Hexrate

Heepsy

Starting price

$49/mo

$89/mo

Self-serve — no sales call

Free trial

14 days

Free preview plan

Platform coverage

Instagram, in depth

Instagram, TikTok, YouTube

Your own account analytics

Competitor tracking with overtake projections

Audience-quality / fake-follower scoring

Creator discovery database

Niche-mapped search

50M+ creators

Campaign / outreach management

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FAQ

Common questions about switching from Heepsy

Not exactly — they’re built for different jobs. Heepsy searches a large, multi-platform database (Instagram, TikTok, YouTube) to help you discover new creators you haven’t heard of. Hexrate is Instagram-only and centers on your own-account analytics, competitor tracking, campaigns, and client reporting, plus the ability to audit any public Instagram profile on demand. If browsing a big multi-platform creator database is your main need, Heepsy fits that job. If you want honest Instagram analytics on your own account and any creator you already have in mind, Hexrate fits better.

Yes. Every profile audit on Hexrate includes follower-quality and profile-health scoring, computed from real likers and followers rather than API-estimated numbers. Heepsy also offers audience-quality and fake-follower detection through its Deep Audience Analytics, available on its Plus and Advanced plans.

No, with either tool. Both Hexrate and Heepsy list pricing publicly and let you sign up online without a sales call. Heepsy also offers a free, time-unlimited preview plan, though you can’t act on results — like contacting creators or exporting data — until you subscribe. Every Hexrate paid plan, including Solo at $49/month, includes a 14-day free trial.

No. Hexrate is Instagram-only by design, so it won’t cover TikTok or YouTube discovery or tracking. Teams that need both often run Hexrate for Instagram-specific depth — own-account analytics, competitor tracking, audits, and campaigns — alongside a separate tool for other platforms, or stick with a multi-platform tool like Heepsy if one combined database is the priority.

Our Enterprise plan adds custom limits, multiple brands and workspaces, full API access, and dedicated support — contact us to scope it.