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Hexrate vs Not Just Analytics

Instagram account analytics, plus competitor tracking and creator vetting in the same tool

Not Just Analytics is a self-serve Instagram profile-analytics tool: engagement scoring, growth tracking and branded PDF reports, on plans reported from about €7.50 to €74.17/month (roughly $8–$80) depending on how many profiles you connect. Hexrate covers the same account-health ground and adds dedicated competitor tracking with overtake projections, on-demand audits of any public Instagram profile for creator vetting, and campaign tracking — starting at $49/month with a 14-day free trial, no sales call.

Hexrate vs not-just-analytics comparison graphic

Hexrate vs Not Just Analytics, at a glance

Hexrate

  • Own-account analytics computed from real likers and followers, not API-estimated numbers
  • Competitor tracking (up to 30, plan-dependent) with direct comparison and overtake projections
  • Audit any public Instagram profile on demand for creator vetting — not limited to a pre-built database
  • Follower-quality and profile-health scoring on every audit
  • Hashtag/mention campaigns with an auto-populated UGC vault
  • White-label PDF/live-link reports plus a public Media Kit at hexrate.io/@username, self-serve from $49/month

Not Just Analytics

  • Instagram profile analytics with an overall Performance Score and engagement-rate benchmarking against your own average
  • Tracks daily, weekly and monthly follower-growth trends and flags follow/unfollow or story-viewer growth tactics
  • Hashtag discovery and side-by-side competitor/influencer profile comparison
  • Branded, shareable PDF reports (from the Standard plan up)
  • Plans scale by number of connected profiles: 1 (Light), up to 5 (Standard), up to 20 (Pro)
  • Pricing reported from about €7.50 to €74.17/month plus VAT, with custom plans available on request
Why teams switch

From not just analytics friction to self-serve clarity

Some Instagram analytics tools price around how many profiles you connect, which caps how many rivals you can watch at once.

Hexrate tracks up to 30 competitors side-by-side (plan-dependent) with direct comparison and overtake projections built in. Compete

Vetting a creator you don’t already track means adding them as a connected profile first, which slows down one-off checks.

Hexrate audits any public Instagram profile on demand, with follower-quality and profile-health scoring, no need to add it anywhere first. Discover

Account analytics, competitor comparison and campaign tracking split across separate tools means exporting data back and forth.

Hexrate combines own-account analytics, competitor tracking, campaigns and reports in one dashboard. Campaigns

Branded, shareable client reports are sometimes locked out of the entry-level plan.

Hexrate’s Solo plan already includes 2 branded reports/month plus a public Media Kit link for your account. Reports & Media Kit

Agencies managing several client accounts can run into plan limits based on how many profiles are connected.

Hexrate’s Pro plan links up to 5 of your own accounts (extra accounts at 20% off) alongside 15 tracked competitors and 15 monthly reports. Pro — $299/mo
Feature comparison

Hexrate vs Not Just Analytics

Hexrate
Not Just Analytics

Starting price

$49/mo
~$8/mo

Self-serve — no sales call

Free trial

14 days

Platform coverage

Instagram, in depth
Instagram only

Your own account analytics

Competitor tracking with overtake projections

Audience-quality / fake-follower scoring

Creator discovery database

Niche-mapped search

Campaign / outreach management

White-label client reports

Public creator Media Kit

Starting price

Hexrate $49/mo
Not Just Analytics ~$8/mo

Self-serve — no sales call

Hexrate
Not Just Analytics

Free trial

Hexrate 14 days
Not Just Analytics

Platform coverage

Hexrate Instagram, in depth
Not Just Analytics Instagram only

Your own account analytics

Hexrate
Not Just Analytics

Competitor tracking with overtake projections

Hexrate
Not Just Analytics

Audience-quality / fake-follower scoring

Hexrate
Not Just Analytics

Creator discovery database

Hexrate Niche-mapped search
Not Just Analytics

Campaign / outreach management

Hexrate
Not Just Analytics

White-label client reports

Hexrate
Not Just Analytics

Public creator Media Kit

Hexrate
Not Just Analytics
Start 14-day free trial
FAQ

Common questions about switching from Not Just Analytics

For pure single-account performance reporting at the lowest possible price, Not Just Analytics’ Light plan is hard to beat — it’s cheaper than any Hexrate plan. Hexrate covers the same account-health metrics (engagement, growth, reporting) and adds dedicated competitor tracking with overtake projections, on-demand audits of any public profile for creator vetting, and hashtag/mention campaigns in the same tool. If you only need one profile’s performance score and a PDF report, Not Just Analytics’ price floor is lower; if you need competitor tracking or creator vetting alongside your own account, Hexrate covers more in one place.

Yes. Every creator audit includes follower-quality and profile-health scoring, computed from real likers and followers rather than API estimates, and it works on any public Instagram profile, not just ones you’ve already added to a tracked list.

No. Every Hexrate plan from Solo to Agency is self-serve with a 14-day free trial — the same self-serve model Not Just Analytics uses for its own Light, Standard and Pro tiers. Only Hexrate’s Enterprise plan (custom limits, multiple workspaces, full API access) involves a sales conversation.

No. Hexrate’s Solo plan is priced for exactly that: your own account analytics plus 3 tracked competitors and 50 creator audits a month, so you’re not paying for Pro-tier campaign or reporting volume you don’t use yet. You can move to Pro or Agency later if you start tracking more competitors or running campaigns.

Our Enterprise plan adds custom limits, multiple brands and workspaces, full API access, and dedicated support — contact us to scope it.

Your account, your competitors, any creator — in one place

Start your 14-day free trial — no credit card required to try, no sales call to start.

Start 14-day free trial
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