Instagram account analytics, plus competitor tracking and creator vetting in the same tool

For pure single-account performance reporting at the lowest possible price, Not Just Analytics’ Light plan is hard to beat: it’s cheaper than any Hexrate plan. Hexrate covers the same account-health metrics (engagement, follower trends, reporting) and adds dedicated competitor tracking with overtake projections, on-demand audits of any public profile for creator vetting, and hashtag/mention campaigns in the same tool. If you only need one profile’s performance score and a PDF report, Not Just Analytics’ price floor is lower; if you need competitor tracking or creator vetting alongside your own account, Hexrate covers more in one place.

Partly. Every creator audit gets a profile health score (0 to 100, from checks on verification, reachability, recent activity and engagement) plus engagement history and audience countries, computed from real likers and followers rather than API estimates, and it works on any public Instagram profile. Hexrate does not publish a fake-follower percentage.

No. Every Hexrate plan from Solo to Agency is self-serve with a 14-day trial, the same self-serve model Not Just Analytics uses for its own Light, Standard and Pro tiers. Only Hexrate’s Enterprise plan (custom limits, multiple workspaces) involves a sales conversation.

No. Hexrate’s Solo plan is priced for exactly that: your own account analytics plus 5 tracked competitors and 100 creator audits a month, so you’re not paying for Pro-tier campaign or reporting volume you don’t use yet. You can move to Pro or Agency later if you start tracking more competitors or running campaigns.

Our Enterprise plan adds custom limits and pooled quotas, multiple brands and workspaces, and dedicated support. Contact us to scope it.