
Key metrics
Profile counts plus averages from the look-up sample.
18.6M
Followers
157.2K
Eng. (auth.)
210.7K
Eng. (avg.)
1.13%
Engagement rate
75%
Authentic share
How it compares
Against other Beauty accounts in the directory.
- Engagement rate 1.13% median 0.97% above
- Position by engagement #1154 in Beauty
- Authentic share of engagement 75% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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