Key metrics
Profile counts plus averages from the look-up sample.
5.7M
Followers
6.9K
Eng. (auth.)
8.6K
Eng. (avg.)
0.15%
Engagement rate
80%
Authentic share
How it compares
Against other Travel accounts in the directory.
- Engagement rate 0.15% median 0.80% below
- Position by engagement #2526 in Travel
- Authentic share of engagement 80% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
Want the full audit for @dubai?
Audience authenticity, follower quality and competitor benchmarks, updated on demand.
See full report