
Key metrics
Profile counts plus averages from the look-up sample.
1.4M
Followers
25.2K
Eng. (auth.)
36.5K
Eng. (avg.)
2.54%
Engagement rate
69%
Authentic share
How it compares
Against other Kids & Toys accounts in the directory.
- Engagement rate 2.54% median 0.27% above
- Position by engagement #243 in Kids & Toys
- Authentic share of engagement 69% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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