
Key metrics
Profile counts plus averages from the look-up sample.
20.6M
Followers
248.7K
Eng. (auth.)
325.5K
Eng. (avg.)
1.58%
Engagement rate
76%
Authentic share
How it compares
Against other Lifestyle accounts in the directory.
- Engagement rate 1.58% median 1.43% above
- Position by engagement #1085 in Lifestyle
- Authentic share of engagement 76% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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