
Key metrics
Profile counts plus averages from the look-up sample.
13.1M
Followers
1.9M
Eng. (auth.)
2.1M
Eng. (avg.)
16.28%
Engagement rate
87%
Authentic share
How it compares
Against other Lifestyle accounts in the directory.
- Engagement rate 16.28% median 1.43% above
- Position by engagement #95 in Lifestyle
- Authentic share of engagement 87% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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