Key metrics
Profile counts plus averages from the look-up sample.
122.5K
Followers
1.8K
Eng. (auth.)
2.6K
Eng. (avg.)
2.09%
Engagement rate
70%
Authentic share
How it compares
Against other Kids & Toys accounts in the directory.
- Engagement rate 2.09% median 0.27% above
- Position by engagement #299 in Kids & Toys
- Authentic share of engagement 70% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
Want the full audit for @gray_label?
Audience authenticity, follower quality and competitor benchmarks, updated on demand.
See full report