Key metrics
Profile counts plus averages from the look-up sample.
22.7K
Followers
351
Eng. (auth.)
458
Eng. (avg.)
2.02%
Engagement rate
77%
Authentic share
How it compares
Against other Alcohol accounts in the directory.
- Engagement rate 2.02% median 0.64% above
- Position by engagement #516 in Alcohol
- Authentic share of engagement 77% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
Want the full audit for @mackinnonbrewing?
Audience authenticity, follower quality and competitor benchmarks, updated on demand.
See full report