Key metrics
Profile counts plus averages from the look-up sample.
2.3M
Followers
75.9K
Eng. (auth.)
97.8K
Eng. (avg.)
4.28%
Engagement rate
78%
Authentic share
How it compares
Against other Kids & Toys accounts in the directory.
- Engagement rate 4.28% median 0.27% above
- Position by engagement #126 in Kids & Toys
- Authentic share of engagement 78% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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