Key metrics
Profile counts plus averages from the look-up sample.
15.6M
Followers
68.3K
Eng. (auth.)
105K
Eng. (avg.)
0.67%
Engagement rate
65%
Authentic share
How it compares
Against other Kids & Toys accounts in the directory.
- Engagement rate 0.67% median 0.27% above
- Position by engagement #796 in Kids & Toys
- Authentic share of engagement 65% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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