
Key metrics
Profile counts plus averages from the look-up sample.
5.2M
Followers
41K
Eng. (auth.)
55K
Eng. (avg.)
1.07%
Engagement rate
75%
Authentic share
How it compares
Against other Kids & Toys accounts in the directory.
- Engagement rate 1.07% median 0.27% above
- Position by engagement #555 in Kids & Toys
- Authentic share of engagement 75% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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