Key metrics
Profile counts plus averages from the look-up sample.
18.1M
Followers
2.2M
Eng. (auth.)
2.5M
Eng. (avg.)
13.56%
Engagement rate
91%
Authentic share
How it compares
Against other Lifestyle accounts in the directory.
- Engagement rate 13.56% median 1.43% above
- Position by engagement #125 in Lifestyle
- Authentic share of engagement 91% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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