
Key metrics
Profile counts plus averages from the look-up sample.
3.7M
Followers
74K
Eng. (auth.)
92.5K
Eng. (avg.)
2.49%
Engagement rate
80%
Authentic share
How it compares
Against other Kids & Toys accounts in the directory.
- Engagement rate 2.49% median 0.27% above
- Position by engagement #250 in Kids & Toys
- Authentic share of engagement 80% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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