Key metrics
Profile counts plus averages from the look-up sample.
12.2M
Followers
99.1K
Eng. (auth.)
142.1K
Eng. (avg.)
1.16%
Engagement rate
70%
Authentic share
How it compares
Against other Lifestyle accounts in the directory.
- Engagement rate 1.16% median 1.43% below
- Position by engagement #1300 in Lifestyle
- Authentic share of engagement 70% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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