
Key metrics
Profile counts plus averages from the look-up sample.
14M
Followers
16.9K
Eng. (auth.)
21K
Eng. (avg.)
0.15%
Engagement rate
81%
Authentic share
How it compares
Against other Kids & Toys accounts in the directory.
- Engagement rate 0.15% median 0.27% below
- Position by engagement #1825 in Kids & Toys
- Authentic share of engagement 81% of average engagement looks organic
Similar accounts
Comparable audience size in the same niche.
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