Recent Posts

Instagram reach and revenue no longer track with follower count, so here is what the data says brands are checking instead.

A practical framework for translating Instagram campaign metrics into the revenue, cost, and ROI language a CFO actually wants to hear.

A practical comparison of HypeAuditor alternatives for brands that only run Instagram campaigns, covering pricing, platform focus, and what to check before switching.

Follower count alone doesn't tell you who's winning on Instagram. Here's the growth rate formula, sourced benchmarks by account size, and the routine that makes…

A practical guide to building a media kit, pricing your posts, and pitching brands as an Instagram creator, with two email templates included.