Campaign Management & Collaboration

A practical system for coordinating multiple creators in one Instagram campaign without losing track of deliverables, deadlines, or spend.

What to put in an Instagram influencer campaign brief, plus a free copy paste template brands can use for their next collaboration.

A practical framework for brands and agencies on responding when a creator misses a campaign deadline, from the first message to when to replace them.

What the FTC actually requires for sponsored content disclosures on Instagram, and what brands and creators risk by getting it wrong.

A brand side guide to negotiating fair Instagram creator rates using pricing benchmarks and audience quality data.

Getting sponsored on Instagram is no longer reserved for celebrities or creators with millions of followers. Brands now actively look for micro- and mid-tier creators…